Web 4.0 = Sentimental Web?

An article on the NY Times asks if the web is becoming sentimental, and can thus have "feelings". Personally I'm not sure, but if we're not careful then Johnny 5 will certainly be alive!

Looks like companies such as ScoutLabs are mining the entire social media landscape in order to provide services for their clients. These services seem to be geared to identifying the "mood" of customers, which presumably the companies then use to tweak their product offerings.

Interesting stuff.